ZMOT: Winning the Zero Moment of Truth
(Jim Lecinski)
The first impression is the one that stays and Google knows it. Find out here how to create the best possible first impression of your business!
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Highlights from this book summary:
Every so often, something comes along and changes the rulebook;
Stay relevant to the consumer and always be aware of innovations;
Engagement with the customer today isn't just pouring a message down on their head and hoping they get wet;
Before the consumer journey used to cover days, now it covers seconds.
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