Win Bigly

(Scott Adams)

Discover the persuasion strategies that led to the victory of former President of the United States, Donald Trump, and learn how to use them in any situation.

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Highlights from this book summary:

"We are not perfect. Phones are not perfect. We know that. But we want to make our customers happy."

"An intentional mistake in the details of your message will attract criticism. Attention will make the message grow in importance - at least in people's minds - just because everyone is talking about it";

"Persuading is using tools and techniques to change people's minds, with or without reason or fact";

"Trump used the nicknames as a form of high ground maneuvering, in which details are set aside and focus is moved to broader concepts that we all agree on";

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