When Cultures Collide





(Richard D. Lewis)


According to Stanley Milgram's theory of separation, we are six degrees away from any other person. But what if they are all from different cultures? Learn how to avoid "Culture Clash"!

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Highlights from this book summary:

A global leader needs to know how to work and communicate cross-culturally;

Cultures and national languages affect the individual perception as much as the individual experiences;

According to the Lewis Model of Cross-Cultural Communication it is possible to classify cultural norms into Linear-Active, Multi-Active and Reactive, or combinations among them;

Managers resistant to cultural globalization may find it difficult to survive in this new business world.


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