Uma Trufa e… 1000 Lojas Depois!





(Alexandre Tadeu da Costa)


Discover the inspiring recipe for success of the largest chain of fine chocolate stores in the world.


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Highlights from this book summary:

Liking what you do is a key factor in achieving happiness and fulfillment, both professionally and personally;

Human motivation is a mystery because what makes us move forward is not always clearly identifiable;

Commitment is the key word an entrepreneur must follow, as he has the arduous mission to make everyone happy;

The company is committed to delivering to the consumer more than he expects, charging less than he is willing to pay;


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