To Sell is Human
(Daniel H. Pink)
Discover how the skill of selling should be part of who we are and learn tools, tips, and recommendations to be more effective in your persuasion.
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Highlights from this book summary:
The ability to influence others to exchange what they have for what we have is crucial to our survival and our happiness;
Tuning in with others – leaving your own perspective and entering theirs – is essential to convince them;
The most efficient salespeople are ambivalent, that is, those who manage to find a balance between the traits of extroverted and introverted personalities;
On average, people who self-question solve 50% more problems than those who self-affirm.
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