The Ultimate Question 2.0

(Fred Reichheld, Rob Markey)

Learn how to build a company based on principles that value customer loyalty, understanding and using the Net Promoter Score tool.

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Highlights from this book summary:

Growth promoted by praise from friends and colleagues is the only type of long-term sustainable growth;

Learn to delight customers;

Power is changing sides: from companies to customers and employees;

Learn to differentiate between good and bad profits;

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