The Ultimate Question 2.0

(Fred Reichheld, Rob Markey)

Learn how to build a company based on principles that value customer loyalty, understanding and using the Net Promoter Score tool.

and download the book summary for free!

Growth promoted by praise from friends and colleagues is the only type of long-term sustainable growth;

Learn to delight customers;

Power is changing sides: from companies to customers and employees;

Learn to differentiate between good and bad profits;