The Tipping Point

(Malcolm Gladwell)

Do you have a product or idea, and do you believe it needs to be publicized, or are you having trouble expanding it? Learn small changes that can spread your idea to a large audience and achieve success.

Highlights from this book summary:

When an idea reaches its tipping point, it spreads rapidly;

Big changes are due to small events;

There are three types of people who are responsible for receiving the ideas;

For the epidemic to succeed, it needs three pillars: the people who cause it, the content and the environment/context in which it occurs.

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