The Momentum Effect

(J. C. Larreche)

Find out how to give a boost to your business and keep profit production and customer satisfaction at high levels, standing out in the market and always innovating!

Highlights from this book summary:

The moment effect is a phenomenon that allows to maintain the exceptional growth of a business;

To discover new ideas, the company must explore the space of its customers;

The discovery of irresistible ideas builds the moment;

Irresistible discoveries must be translated into effective actions that generate momentum;

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