The Heineken Story

(Barbara Smit)

Discover in the history of the Dutch brewery, how it has become one of the most recognized brands around the world with its iconic green bottle lager.

Highlights from this book summary:

Through well-calculated deals and unusual selling tactics, Heineken has expanded the distribution of its beer around the globe;

Under the leadership of Freddy Heineken, the company underwent a radical change in its visual identity and expanded its presence in the European market.

The ability to adapt to modern consumer trends ensured the brewery's sovereignty over its competitors;

Heineken is currently the second-largest beer business in the world, with factories on all continents;

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