The Apple Experience

(Carmine Gallo)

Learn how to multiply your revenue with Apple's secrets to win and keep incredibly loyal customers to your product.

Highlights from this book summary:

Companies can't just sell things. They need to create an unforgettable customer service experience;

Feedback provided by employees and customers should be viewed as a gift. It consists of the raw material that guarantees the quality;

Hiring for personality, not just technical knowledge, the company can engage employees more easily;

Consumers don't care about a product or service. What matters to people is what your product or service can do for them.

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