(Philip Kotler)
Find out what are the deadly sins of Marketing, which you should never commit, how to avoid them and what are the best marketing strategies!
and download the book summary for free!
Marketing should be a joint responsibility of all areas of the company;
Poor market research and marketing plans can have bad consequences;
The customer is the main focus of the company, but many companies don't consider it;
Efficient marketing depends on a well-organized business.
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