Ten Deadly Marketing Sins

(Philip Kotler)

Find out what are the deadly sins of Marketing, which you should never commit, how to avoid them and what are the best marketing strategies!

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Highlights from this book summary:

Marketing should be a joint responsibility of all areas of the company;

Poor market research and marketing plans can have bad consequences;

The customer is the main focus of the company, but many companies don't consider it;

Efficient marketing depends on a well-organized business.

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