Talking to Humans

(Giff Constable)

Do you want to succeed with your venture? Learn once and for all the best way to listen to your customers, conduct market research and target your product!

Highlights from this book summary:

Buying, observing and talking are the three pillars for customer identification;

Initial consumers are usually people with some intense problem;

The good entrepreneur needs to know the market of which the business is;

Market research is a good indicator of standards.

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