Storytelling: Histórias que deixam marcas

(Adilson Xavier)

Learn about the wonderful “tecnart” of storytelling that can seduce and thrill your audience.

Highlights from this book summary:

Storytelling is a tool designed to drive products and brands;

The good text should be cohesive;

The attention crisis is a challenge faced by marketers, advertisers and content producers;

While the various possibilities of conveying information generated a crisis, it also allowed the same information to be conveyed by different means.

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