Start Something That Matters

(Blake Mycoskie)

Discover how the combination of a social purpose and a good business model can make you reach the peak of success with your company.

Highlights from this book summary:

You do not need to have excellence in knowledge in the cause you want to undertake;

The success formula is not unique and unchangeable. It changes over time, so don't get stuck with past dogmas, update yourself;

Being willing to face and learn from mistakes can be your best way to learn;

Supporters of your company and your brand history outperform customers;

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