SPIN Selling
(Neil Rackham)
Learn a powerful question-based sales method that will leverage your results! Through the SPIN Selling strategy you spend less time and effort to sell, start being productive now!
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Highlights from this book summary:
The quality of the asked questions is crucial to the success of the negotiation;
Questions are the best way to convince someone;
Searching for the customer before the contact is essential for a sale;
The SPIN strategy.
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