Small Data

(Martin Lindstrom)

Learn the successful techniques of one of the largest marketing consultants in the world and see how it is possible to find great opportunities in small everyday details.

Highlights from this book summary:

Through what the author calls Subtext Search, it is possible to identify which of these clues can generate promising ventures;

It is essential for the application of the method that you maintain an external perception of the object investigated and know how to cross the information obtained;

These habits may point to certain repressed impulses of these individuals (desires, fears, needs...);

Despite being a methodology, the author expresses that it is ideal to be flexible in its application.

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