Service Design for Business

( Ben Reason, Lavrans Løvlie, Melvin Brand Flu )

Learn how to connect market factors to the organizational challenge of the customer experience and bring your organization to prominence.

Highlights from this book summary:

See your organization through the customer's lens;

Analyze the market factors that fit the customer experience design;

Approach the customer experience from a design perspective;

Make the customer experience a responsibility across the organization;

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