Selling to Big Companies

(Jill Konrath)

Understand the differences faced when selling to large companies and learn how to succeed in this market.

Highlights from this book summary:

Selling to large companies requires a specific professional approach;

To get meetings in large companies, you need knowledge, precision, persistence and customer-specific value;

Selling to large companies requires a specific professional approach;

In today's competitive environment, you must shout to be heard;

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