Selling 101

(Zig Ziglar)

Learn to master all the basics of a sale, from prospecting to close a deal, understanding the 4 steps to assess customer need.

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Highlights from this book summary:

Overcome the aversion to bonds and undertakes to make calls at the same time every day;

Follow the 4 steps to the sale: "analysis, awareness, solution and satisfaction";

Successful sellers are always prospecting;

During the process, ask questions that draw the thoughts, feelings, and emotions of the person concerned;

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