Rebels Have Wings

(Rony Meisler)

See everything the brand Reserva has done to reinvent Brazilian fashion and the traditional management model, becoming one of the most innovative brands in the world.

Highlights from this book summary:

Spreadsheet and ears accept everything, drop them and take action;

Being a person who understands nothing about a particular market can be a great competitive advantage;

Entrepreneurship is working hard to make your dreams come true and never give up;

The management model is based on "why we do it" rather than "what we do".

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