Quem é seu Cliente?

( Cristiane Thiel)

Learn how to improve your data presentation with this guide for business professionals.

Highlights from this book summary:

The main buying patterns of customers must be observed with caution so that they can be tracked and used;

From the use of demographic, geographic and psychographic data, we can obtain greater precision in marketing;

The definition of the ideal customer for your company is exclusive and must be thought of with a clear objective;

The difference between the prospect and the buyer persona is that the first is someone who can be my customer and the second is who will be my customer;

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