Predictably Irrational

(Dan Ariely)

Have you ever made a wrong choice and, shortly after, regretted it and became desperate, wondering where you were with your head to do something like that? The fault may lie in irrationality!

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Highlights from this book summary:

Choices are not made based on absolute terms, but on relative terms, comparing one thing with another;

Anchoring influences both trivial and deepest choices;

The price that customers are willing to pay can be manipulated;

The relationship between supply and demand is not as independent as the traditional concept of economics;

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