Predictably Irrational

(Dan Ariely)

Have you ever made a wrong choice and, shortly after, regretted it and became desperate, wondering where you were with your head to do something like that? The fault may lie in irrationality!

Highlights from this book summary:

Choices are not made based on absolute terms, but on relative terms, comparing one thing with another;

Anchoring influences both trivial and deepest choices;

The price that customers are willing to pay can be manipulated;

The relationship between supply and demand is not as independent as the traditional concept of economics;

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