(Robert Cialdini)

Learn all the secrets of persuasion and how this communication strategy can quickly transform your business into something advantageous, pleasurable and profitable.

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Highlights from this book summary:

The maximum moment of attention is the determining factor for the purchase decision;

The focus of attention leads to perceptions of importance and causality;

The language can be developed directly as a way to produce desirable results and better performance at work;

Like words and images, locals can also act as associations in favor of changing attitudes;

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