Positioning

(Al Ries, Jack Trout)

Learn the communication approach that has revolutionized the marketing world, affecting products, their prices, sales locations and promotions.

Highlights from this book summary:

Positioning consists of seeking the solution in the mind of the potential customer;

To be successful, it is necessary to have a successful communication, that is, able to penetrate people's minds;

The mind has no room for the new, unless it has a connection with the old;

The position of competitors cannot be ignored;

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