O Novo Código da Cultura





(Sandro Magaldi, José Salibi)


Learn everything that a cultural transformation in your company can cause so that it can be completely adapted to the needs of a new management model.









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Highlights from this book summary:

To transform a company, it takes technology and people;

Innovation and cultural transformation is long-term work;

To transform beliefs, it is necessary to transform the company's culture;

There are eight types of culture focuses: Reception, Purpose, Learning, Pleasure, Results, Authority, Security, Order;


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