Not Easy

(Tallis Gomes)

See all the walkthroughs of how to combine management, innovation and creativity to spread your idea and make your startup work.

Highlights from this book summary:

The first step to undertake is to substantiate an idea that is viable;

Failing to analyze the market is a mistake most entrepreneurs make;

A company's only long-term competitive advantage is called "good people";

Avoid bureaucracy and processes that hinder innovation.

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