Neuromarketing






(´╗┐Darren Bridger)


Discover the surprising story of a Kurdish girl who had to flee Syria due to the war and her unbelievable journey in a wheelchair.

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Highlights from this book summary:

Processing fluency: what message was passed on to the public;

The visual highlight: where customers have more visual interest in the image;

Impressions: what is the level of complexity to interpreting the message content;

Non-conscious emotional catalysts: what are the emotions evoked by the image or text;


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