Motivation Marketing

(Edmundo Monteiro de Almeida, Renato Avanzi)

Find out how to motivate your employees in the workplace and create success scenarios.

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Highlights from this book summary:

Employees see work not only as a source of money, but mainly as a source of personal satisfaction;

Relationship marketing can optimize the relationship between people, companies, groups, and society;

Motivation is a dynamic process that works from the inside out;

It is important to receive guidance from specialized lawyers before creating a motivational campaign.

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