Misbehaving

(Richard H. Thaler)

Understand that you do not act rationally in your decisions, especially when purchasing, and how it impacts the economy.

Highlights from this book summary:

The difference of the behavioral economy to the traditional one;

How a push makes the difference;

The different behaviors in the same situations;

ndividuals always make good buying decisions within their budget constraints.

® Todos os direitos reservados.