Mental Triggers

(Gustavo Ferreira)

“What makes people buy one product instead of another? Is it possible to influence someone to the point where they will trust you promptly? ” Find out in this summary how to achieve this influence.

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Highlights from this book summary:

"The Crown's Jewel (and the main reason that prevents it from making more sales)";

"The Iron Crown of Mental Triggers";

"The Logical Triggers (which help your customer to confirm the purchase decision)";

"Your weapons to convince your customer to buy from you".

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