Discover the new frontier of marketing, how technologies will transform the customer experience and learn how to apply them in your job.
and download the book summary for free!
The idea arises in face of 3 major challenges: polarization of prosperity, generation gap and digital divide;
Professionals are still in the process of transition and adaptation to the digital world;
Marketing 5.0 is the result of the combination of the focus on people of Marketing 3.0 and the technological empowerment present in Marketing 4.0;
The COVID-19 pandemic has greatly accelerated the digitalization of companies and, consequently, of marketing;
® Todos os direitos reservados.