Marketing 5.0

(Philip Kotler, Hermawan Kartajaya, Iwan Setiawan)

Discover the new frontier of marketing, how technologies will transform the customer experience and learn how to apply them in your job.

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Highlights from this book summary:

The idea arises in face of 3 major challenges: polarization of prosperity, generation gap and digital divide;

Professionals are still in the process of transition and adaptation to the digital world;

Marketing 5.0 is the result of the combination of the focus on people of Marketing 3.0 and the technological empowerment present in Marketing 4.0;

The COVID-19 pandemic has greatly accelerated the digitalization of companies and, consequently, of marketing;

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