Marketing 4.0
(Philip Kotler, Hermawan Kartajaya,
Iwan Setiawan)
Find out what are the new marketing concepts, how the public reacts to them and what are the tactics outlined to apply this thinking in your daily life.
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Highlights from this book summary:
A new milestone for discussion;
The Importance of content marketing;
A valuable resource for those who try to reverse and understand the digital and mobile future;
A new direction for marketing success.
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