Marketing 3.0

(Philip Kotler, Hermawan Kartajaya,

Iwan Setiawan)

Understand the new forces that are making marketing focus on the human being and follow the evolutions of the market.

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Highlights from this book summary:

The main trends that shape Marketing 3.0;

How the company can disseminate its guidelines internally and externally;

The "new marketing" is characterized as collaborative, cultural, and spiritual;

The best ways to apply these ideas in practice.

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