(Philip Kotler, Hermawan Kartajaya,
Iwan Setiawan)
Understand the new forces that are making marketing focus on the human being and follow the evolutions of the market.
and download the book summary for free!
The main trends that shape Marketing 3.0;
How the company can disseminate its guidelines internally and externally;
The "new marketing" is characterized as collaborative, cultural, and spiritual;
The best ways to apply these ideas in practice.
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