Made to Stick

(Chip Heath, Dan Heath)

Discover the 6 main attributes that make an idea work and understand why some stick and others don't!

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Sticking ideas means enunciating them in a way that truly reaches the recipient of the message;

This requires transforming the way we organize and spread our ideas;

There is no right formula for gluing ideas, but they have common traits;

Complex ideas can be organized and arranged correctly for better understanding.