O Segredo de Luísa
(Fernando Dolabela)
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Highlights from this book summary:
It is not necessary to "be born entrepreneur" to open a business. Everyone can have a good idea and make it a successful venture;
You need to know how to differentiate ideas from business opportunities. This is only possible with market research;
Successful businesses are not just made of good ideas; There are a lot of work planning involved;
The business plan has steps that involve marketing plan, marketing strategies, financial plan and others.
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