(Jeff Walker)

Discover the secret formula for selling practically any creation or product on the Internet, increasing the notoriety of your business and consequently improving your life.

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Highlights from this book summary:

The product launch formula is based on three elements: the stories, the sequences, and the mental triggers;

The Internet has completely changed the way business is done;

Your mailing list is your most valuable content during launch planning;

While social networks have changed the way we use the Internet, emails still have the most lasting impact on potential buyers.

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