Innovatrix

(Clemente Nóbrega, Adriano R. de Lima)

Isn't your company innovative? Learn now that competitiveness has dominated the current market and that innovating and reinventing yourself may be the missing solution to leverage your business.

Highlights from this book summary:

Innovation is fundamental to the survival of companies in the market;

To innovate is to resolve contradictions, as it puts the human being on a collision course with his conservative tendency to accommodate in established scenarios;

Behind all innovation is a systematic process that makes it possible;

Tools such as the business conflict matrix and inventive principles table help define the problem and its possible solutions.

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