Influencer

(Brittany Hennessy)

In the age of social media, learn how to create your own brand and enter the vast and competitive digital market, successfully managing and monetizing your influence.

Highlights from this book summary:

Companies pay Influencers for two things: how much their talent costs (or output) and the size of engagement of their network (or distribution);

The Influencers must be paid for the value they bring to the brand;

Being a Digital Influencer is not just about how many followers you have, but how you generate content to increase and keep your audience engaged;

Brittany proposes a ratio of 70/30 when accepting sponsorships, that is, 70% of your content must be organic and 30% must be sponsored.

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