(Robert B. Cialdini)

Have you ever bought something useless just because someone convinced you? Discover here how to avoid these situations and become an influential person through mental triggers!

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Highlights from this book summary:

Understand the six psychological principles that influence client decision-making;

The vulnerability of people being exploited by the weapons of influence and persuasion;

The growth of the complexity and diversity of the world has generalized the decision-making by shortcuts (fast, without thought or complete analysis);

Learn how to defend yourself from shortcuts and don't buy products or services that offer persuasive advertising or even misleading.

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