Influence

(Robert B. Cialdini)

Have you ever bought something useless just because someone convinced you? Discover here how to avoid these situations and become an influential person through mental triggers!

Highlights from this book summary:

Understand the six psychological principles that influence client decision-making;

The vulnerability of people being exploited by the weapons of influence and persuasion;

The growth of the complexity and diversity of the world has generalized the decision-making by shortcuts (fast, without thought or complete analysis);

Learn how to defend yourself from shortcuts and don't buy products or services that offer persuasive advertising or even misleading.

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