How To Sell When Nobody's Buying






(Dave Lakhani)

Understand why conventional sales methods don't work during recessions. And learn how to power up your sales and create a personal brand using social media.

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Highlights from this book summary:

Selling tactics that work in prosperous periods are not efficient in times of recession;

In difficult times, bad sellers give up and open up opportunities for the most creative and efficient sellers;

It is important to identify people who spend money on their products and establish a means of communication with them;

It is interesting to show customers that you are always available and willing to serve them.


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