Hooked

(Nir Eyal)

Understand what the Hook Model is, known as the strategies used by companies to develop products that are inserted in the users' routine.

Highlights from this book summary:

Habits are behaviors that you do practically without thinking about it;

Companies that produce habit-forming products reap multiple benefits;

The Hook Model is a four-step process that advertisers use to "catch" consumers;

The four stages of the model are: "triggers", "actions", "variable rewards" and "investments".

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