Hacking Growth

(Sean Ellis, Morgan Brown)

Discover the innovative strategy, focused on Digital Marketing, which will enhance the growth of your business, through the recognition of opportunities and less use of resources.

Highlights from this book summary:

Analysis and experimentation are key to growth;

A qualified team is crucial;

Create products that will cause the “AHA!” moment and will be “must-have” for your consumers;

Analyzing and getting to know your customers in depth is essential.

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