Guerrilla Marketing
(Jay Conrad Levinson)
Do you want to develop more effective marketing strategies? Understand how to create a bond with your customers, spending less and impacting more.
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Highlights from this book summary:
What is Guerrilla Marketing;
Understand your niche, your position and what you represent in the market;
What is the step by step to be followed to develop a marketing strategy;
What types of media and the tools used in each of them.
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