Great by Choice

(Jim Collins, Morten T. Hansen)

Find out how some companies managed to maintain their sustainable growth even when they faced extreme conditions of uncertainty!

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Spectacular results in relation to the capital market and its specific sector, sustained for a period of 15 years or more;

The venture began its journey to greatness from a position of vulnerability;

These results were achieved in the midst of a turbulent environment, marked by uncontrollable, uncertain and potentially harmful events;

It is important to have the competence to measure innovation and to blend creativity with discipline.