Getting Past No










(William Ury)



Learn how to negotiate in difficult situations and turn your opponents into partners, using 5 strategies that will make you achieve the YES you so desire.







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Highlights from this book summary:

There are five challenges that need to be overcome in a negotiation;

You must learn to listen to your opponent if you want to be heard by him;

For each challenge, you need to learn the right strategies and know-how to turn the game around;

Power must be used to educate the adversary;


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