Firms of Endearment

(Raj Sisodia, David B. Wolfe, Jag Sheth)

Value Being more than Having! Extend your purpose beyond creating wealth for shareholders and gain a long-term competitive advantage!

Highlights from this book summary:

We are living in the Age of Transcendence in which being is valued more than having it;

Companies no longer have control over the market and, therefore, need to promote effective dialogue with all stakeholders;

The human being is not a resource, it is a source;

We must abandon marketing based on opportunism and do marketing based on love and healing;

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