(Guy Kawasaki)

Learn the tools to become charming and transform situations and relationships in your personal and professional life!

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Highlights from this book summary:

If are doing something meaningful, you will need the enchantment;

Enchantment requires the creation of something fantastic;

To launch a project, it is essential to involve people in it and recruit their first followers;

New things generate resistance and, to overcome it, it is necessary to provide social evidence and find a way to delight all influencers;

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