Drive: The Surprising Truth About What Motivates Us

(Daniel H. Pink)

Get to know the three elements of this concept that explains how we really are motivated and inspired to act.

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Motivation is something of human nature;

The leadership practices used since the first industrial revolution no longer work, on the contrary, they are counterproductive;

The ways of activating it must adapt to the changes and circumstances of the world;

The concept of Motivation 3.0 is based on three psychological needs inherent to the human being: autonomy, mastery, and purpose.