Creativity, Inc






(Ed Catmull)

Did you know that the biggest differential of this generation is creativity? Find out how to make your work environment more creative based on the world's largest animation company!

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Highlights from this book summary:

People are the main point of your company;

Feedbacks are essential for the development of employees and ideas;

To have a creative environment it is necessary to stimulate creativity;

The insights of the leader of an entertainment giant.


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